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Chelsea is dedicated to researching the best products for you + our planet.

She promises to provide vegan, cruelty-free and sustainable professional self care services,

at-home self care by responsible + ethical brands and all you need to live a life

dedicated to caring for yourself and the planet in a sustainable + intentional way.

Intention is everything…

Relax + rejuvenate with holistic + Ayurvedic spa services

with laid back vibes at Pura Vie Holistic Studio.

Rituals Salon Shop + Rituals by Chelsea are located within

Pura Vie Holistic Studio in downtown Lakeland, Florida.

Chelsea exclusively uses professional, sustainable, vegan, cruelty-free,

naturally derived + organic products by ethical brands.


With over 13 years of experience in the beauty + wellness industry

Chelsea has managed salons, coached stylist + taught advance color

and cutting techniques with brands Davines + Aveda.

In 2018, Chelsea became a certified eyelash extension artist when she began having foot and ankle issues but in 2020 when her wrist began to have issues, she knew she had to shift her business to being easier on her body.


In 2020, Chelsea had to adjust the services she offered when she was diagnosed with ankylosing spondylitis and psoriatic arthritis.

Chelsea’s body and skin could no longer handle doing color

appointments with harsh chemicals. She decided to take as many

advanced lash and brow as she could and fell head over

heals in love with brow lamination and lash lifts!

Hello friends, I’m Chelsea!

Making people feel their best has always been my passion.

Since I was 11, it has been a dream of mine to own my own salon and in 2021, I created Rituals Salon Shop - dedicated to sustainable, ethical + responsible business practices.

From the products I share with you and use, to the services you experience, it is all done with great intention - always keeping you and our planet in mind.

After a decade of focusing on advanced hair cutting + coloring techniques and educating for truly clean + green brands like Aveda + Davines, I had to limit my hair service menu and transition more into brows + lashes after being diagnosed with ankylosing spondylitis + psoriatic arthritis.

It was a blessing in disguise because bare brows and lashes are my favorite! I’m super low maintenance and love offering low maintenance services to my clients. This journey has also led me to researching more about ingredients, companies and how to be even more ethical + sustainable within my business + personal life.

Since 2019, I have specialized in brow lamination, tinting + waxing, brow rehab and lash lifting, tinting + lash recovery.


Together we embrace your bare brows + lashes and transform them into your low-maintenance dream brows and lashes.


Client Testimonials

When your clients feel more like friends (or even family), you know you’ve hit your target market.

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