Now offering

BROW LAMINATION + TINTING!

Are you ready for your dream brows, lashes and hair?

Whether you want to tame your unruly brows to be smooth & relaxed or 

you want to change up your hair look, Chelsea loves it all + her goal is to

assist you with beauty + wellness rituals that work for you and your lifestyle.

RITUALS BY CHELSEA BROOKS

Chelsea has spent the last decade learning + coaching

the latest beauty trends, researching products, ingredients and brands,

always striving to better her best and bring you the BEST techniques

and products that benefit you, your lifestyle and our planet.

IN-SALON, VIRTUAL, GROUP + 1-ON-1

LESSONS FOR CLIENTS + EDUCATION FOR

BEAUTY PROFESSIONALS LAUNCHING IN 2021!

LEARNING IS NEVER ENDING.

- THE SALON -

Chelsea operates out of Shay & Co. Salon

in historic Dixieland in Lakeland, FL.

Shay & Co. Salon has been in the Dixieland Village Plaza for

nearly 50 years! It is Chelsea’s goal to continue their legacy as

Rituals Salon + Shop once the ladies of Shay & Co. retire.

Dixieland has always been Chelsea’s favorite area of Lakeland and she is beyond grateful to share her talent, passion and mission with Lakeland and beyond!

The Shops + Restaurants of the Dixieland Village where the salon

is located are a favorite for Lakelanders and visitors!

A few of Chelsea’s neighbors include:

Concord Coffee, the Balance Culture, Viva Vitality Med Spa,

Good Thyme, ArtCentric, MadeLKLD, Union Hall, Indie Atlantic

Films and the Vanguard Room. Born & Bread, Hillcrest Coffee

and the June Taylor Shop are within walking distance, too!

LEARN MORE ABOUT CHELSEA, THE SALON, LAKELAND,

LOCAL PARTNERSHIPS AND MORE IN

THE BLOG

new posts coming soon!

Chelsea regularly partners with local businesses, artists, restaurants and other beauty professionals to bring you the BEST giveaways Lakeland has had.  In May of 2020, Chelsea began the LOVELKLD Giveaway and will continue into 2021!

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